‘Summer in Changbai Mountain’ Cultural Tourism Festival to open

The 2017 “Summer in Changbai Mountain”Cultural Tourism Festival will open in Baishan City, Jilin Province on June 9.

The three-month event is designed to promote Baishan as a leisure, cool summer vacation destination.

Baishan lies in southeast Jilin at the heart of Changbai Mountain and DPRK is right across the Yalu River. The city is an ideal forest tour destination with a forest coverage rate of above 83 percent. It also boasts the most complete ecological belt of all areas on the same latitude.

Baishan is also a national nature reserve and the place of origin for the Three Treasures of Northeast China: ginseng, marten and antler.

The city is also noted for its ice and snow, hot springs, mineral springs and tourist attractions.

The event is part of Baishan’s efforts to develop itself into a tourist center in the Changbai Mountain area, a famous tourist city in northeast Asia and an international tourist destination.

A total of twenty-six distinct major activities will be staged during the festival, covering self-driving, bicycling and hiking tours, camping, local gourmet food and tourism commodities.

Folk culture, Songhua stone culture, rural tourism and red tourism will also be promoted during the festival.

Jilin has been keen to develop summer and winter tourism in the past two years, said Chen Shoujun, Vice Director of Jilin Provincial Tourism Development Committee. Baishan, with its central position in Northeast Asia’s ecologically best place Changbai Mountain, is deemed essential by some tourism experts to Jilin’s bid to become a summer destination.

Tourism, as one of the five pillar industries of the city, has seen rapid expansion with its peak season continuing to lengthen. Tourism products on a wide range of themes ranging from ice and snow to hot spring and self-driving is rapidly rising in popularity among tourists.