Yang Andi visits Vanke resort

China.org.cn, 10 19, 2017
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Yang Andi, director of Jilin tourism development commission, visited Vanke Songhua Lake Resort on October 11 to help work out a development strategy for the business to further evolve.

The 20-square-kilometer Vanke resort at the enchanting Songhua Lake scenic area has been viewed as the champion of the blossoming ice-snow industry in the northeastern province of Jilin, where chilling weather in winters present as an advantage in developing the industry.

The province issued a plan for upgrading the industry last year. According to the plan, the province aims to build world-class winter resort complexes and position itself as a strong player in winter sports.

Viewed as the champion of the ice-snow industry in Jilin, Vanke’s Lake Songhua Resort owns34 skiing courses and six high-speed lifts.

During the visit, Yang learned the resort’s plan for 2017-2018 winter season, including incentives and activities, and explored ideas of upgrading ice-snow industry in the province.

It is predicted that Jilin is to see a boom in ice-snow industry during the 2017-2018 winter season after year-long development in product diversification, services upgrading, and brand building.

During this period, the Vanke resort will increase 52,000 square meters of skiing area, and add family-friendly facilities, parks, night skiing amenities, hotels, and commercial quarters, expecting to receive 450,000 visitors.