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Jilin promotes culture and tourism at China International Travel Mart 2019 in Kunming

Jilin set up a booth to promote its cultural and tourism resources at the China International Travel Mart 2019 in Kunming, Yunnan province from November 15 to 17.  

The themes of its promotion were "Jilin – Hometown of Shuey Rhon Rhon" and "Come to Jilin in the Winter and Enjoy the Snow Fun".

By exhibiting its ice and snow resources, food, intangible cultural heritages, and tourism commodities at the booth, Jilin offered visitors from both home and abroad an authentic bite of the province and promoted the China Jilin International Ice and Snow Industry Expo that is going to take place in December.  

With its unique design, the Jilin booth attracted a big crowd of visitors to take pictures and internet celebrities to do livestreaming.  

An image of Shuey Rhon Rhon, the 2022 Beijing Winter Paralympics mascot, was shown conspicuously at the top of the booth along with the slogan "Jilin – Hometown of Shuey Rhon Rhon" to reveal the deep involvement of Jilin's ice and snow industry in the Beijing Winter Olympics.

Craftsmen of pottery works and paper-cuts were invited to display Jilin's intangible cultural heritages using Manchu cultural elements at the booth. A wide arrange of tourism commodities including Chagan Lake Fish Skin Painting, Manchu costumes and Jilin specialties were put on show. At the Jilin Food section, on-the-spot cooked rice gave off a strong aroma. People of Korean ethic group dressed in their traditional costumes cooked Korean food on the spot for visitors to taste.

Heads of tourism associations and representatives of tourism enterprises from Taiwan visited the booth to get a fresh sense of Jilin.

Representatives of over 30 tourism enterprises from the Republic of Korea visited the Jilin booth for in-depth exchanges, led by government representatives and heads of city delegations.

Liu Wei, general manager of a travel agency from Germany, told head of the Jilin delegation that the design of the Jilin booth is very smart and unique.  

For Li Xiangdan, an inheritor of royal court rice pudding making from Jilin's Yanji city who had just won a gold medal at an international food expo in the Republic of Korea, the travel mart marked her first time to attend such an event. She never thought and was glad to see that Korea rice puddings and other food could be promoted in such a direct way to such a large number of people.

The Jilin delegation got two awards at the event: Award for Best Organization and Award for Excellent Booth.