Jilin seeks fresh impetus in technology to upgrade its tourism

China.org.cn, 12 16, 2019
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A conference focusing on winter tourism and internet-based innovative tourism promotion was held in Changchun, Jilin province, on Dec. 13 on the sidelines of the 4th Jilin Snow Expo.

The event represented Jilin's efforts to integrate artificial intelligence, big data, internet-of-things with its cultural and tourism industry.

Jilin's cultural and tourism authorities merged into one in 2019. This, coupled with the development of new technologies, has provided new a new impetus and direction for Jilin's culture and tourism industry, especially its ice and snow tourism sector.

Xu Liang, deputy secretary general of the Jilin provincial government, Chen Shouxun, deputy director of the Jilin department of culture and tourism, and representatives of some internet enterprises attended the event.

Representatives of major Chinese internet companies introduced the respective features and advantages of their online platforms in promoting ice and snow tourism.