'Wonderful Jilin' contest attracts wide participation on Douyin

Jilin Provincial Department of Culture and Tourism launched a "Wonderful Jilin" short video contest on Douyin, the Chinese version of TikTok, recently.

In the first 110 hours after its launch, the contest attracted over 6,000 participants. By May 19, short videos with the hashtag“Wonderful Jilin” was already viewed over 200 million times.

The videos entering the contest either presented the beauty of Jilin or told Jilin's stories. Some of them were about local museums to let people feel the charm of Jilin's history; some were about people inheriting intangible cultural heritages such as local opera, clay figurine, straw plaiting, food, clothing and accessories, and ethnic dances. There were also videos about themed tour routes such as ecological tours and health tours. Aerial views and street food were also topics of some contesting videos.

In addition to average Douyin users, Douyin influencers also took part in the contest with finely-made videos.  

Participation was easy. People could enter the contest by uploading their videos about Jilin on Douyin with the hashtag "Wonderful Jilin".

The contest lasts until June 13. First prize, a 10,000 yuan cash award, goes to one contestant; second prize, Huawei P40Pro8G+128G mobile phone, goes to two contestants; third prize, DJI Osmo pocket camera, goes to five contestants; fourth prize, Huawei B5, goes to 10 contestants.

The results will be announce on June 29.