Jilin promotes cultural and tourism resources in Beijing

To promote its summer tourism resources and enhance its “Cool Summer”tourism brand, the Jilin Provincial Department of Culture and Tourism sponsored a promotional event in Beijing on June 10.

Han Jun, Jilin governor, Wang Xiaofeng, a member of the Leading Party Members' Group of the Ministry of Culture and Tourism, Wang Hong, vice mayor of Beijing, and A Dong, deputy governor of Jilin, attended the event.  

Featuring an immersive experience of Jilin, the event released the province's preferential policies for summer tourism.

Other highlights included videos promoting forest tours in Jilin, the launch of an initiative recruiting participants to experience specialized high-speed train tours to Jilin, video linking to the first tour group participating in the 2021 Self-Driving Tour Around Jilin on a Hongqi Car, and the launch of the Jilin Cultural and Tourism Online Flagship Shop.

The forest tours included rural tours, border tours, red tours and high-end tours.

The online flagship shop now has 384 products available on sale, including tour routes, cultural and creative products, scenic area tickets, hotels, homestays, and tour and hotel packages.

The event also saw the launch of 7 types of tour route products, including 58 group tour routes and 8 self-driving tour routes.