Jilin to promote local agricultural products in scenic areas

In a move to further expand the sales of Jilin's local quality agricultural products, the Jilin Provincial Department of Culture and Tourism, the Jilin Provincial Department of Agriculture, and the Jilin Provincial Animal Husbandry Bureau jointly held a meeting on December 13 to promote the sales of agricultural products in scenic areas.

Officials from relevant government agencies as well as representatives of 47 agricultural product suppliers and 10 scenic areas attended the meeting.

The Jilin Provincial Department of Culture and Tourism clarified the importance of promoting agricultural products in scenic areas and introduced the sales channels. Jilin is now embracing a winter tourism boom with the new snow season.

The Jilin Provincial Department of Agriculture said that it planned to connect more agricultural producers with local scenic areas and explore through pilot and demonstrative programs more ways to connect them that can be replicated.

The Jilin Provincial Animal Husbandry made a proposal that focused on quality and brand management, competition mechanism, and cooperation among enterprises.

Representatives of agricultural enterprises and scenic areas also spoke at the meeting.

Four pairs of scenic areas and agricultural product suppliers signed letters of cooperation intent at the meeting.

Besides, over 500 kinds of local agricultural products were shown on the spot, and deals of procurement intent for rice, deer products, coarse cereals, mushrooms and instant food worth 357,000 yuan were signed between between scenic areas and producers and processors of agricultural products.

The meeting represented an effort of Jilin to integrate tourism, agriculture and animal husbandry, and the three provincial departments involved said they would plan more activities in various forms to further connect scenic areas and agricultural product suppliers in the future.