Influential We Media promote ice and snow tourism in Jilin

Due to the COVID-19 pandemic, the Jilin Provincial Department of Culture and Tourism has made timely plans to gear up online tourism promotion. Thanks to the efforts, Jilin as a top-rating tourist destination in the freezing winter has been recognized by more people.

Since December 20, dozens of influential We Media accounts on such mainstream media platforms as Weibo, WeChat, Headline, Douyin, Kuaishou, Sohu and Xiaohongshu have published 272 text and video articles under the theme of "Experience the Sports of Beijing 2022 in Jilin," with user reaches expected to approach 30 million. 

Content published under the Weibo hashtag "A Desirable Winter in Jilin" received 17.95 million views in a week. 

18 select travel guides were recommended at noticeable positions on Ctrip, Mafengwo and Qunar. 

By January 11, accumulated views of the above-mentioned activities reached 45.38 million.